Windfall Centre

When referring to Windfall use Windfall Ecology Centre Windfall Centre or the shortened Windfall.

It is not The Windfall Ecology Centre or The Windfall Centre.

Never use WEC when referring to Windfall.

ClimateWise Business Network

When referring to ClimateWise, on the Windfall Centre site, use the full ClimateWise Business Network. The shortened ClimateWise can only be used after the longer version has been used.

The full ClimateWise Business Network should always be used in main titles

It is not The ClimateWise Business Network.

Never use CBN when referring to ClimateWise.

Do not refer to ClimateWise as the network on the Windfall Centre site

When writing the URL for ClimateWise use: climatewise.ca or www.climatewise.ca

When writing the URL for ClimateWise DO NOT use: windfallcentre.ca/climatewise.

General Rules

Proper grammar and punctuation should always be used.

Using Exclamation Marks

Avoid over-use of exclamation marks (!). Use an exclamation mark only when it is truly an exclamation.

Use exclamation marks in paragraphs only.

Do not use exclamation marks in headings or links.

Designed To Be Updated

The homepage is designed to be updated frequently and this is for a very important reason. The majority of pages on the site will probably only see periodic updates due to the nature of the content. Unfortunately, both humans and search engines learn not to return to a page often if it is not regularly updated.

The homepage of this site incorporates a NEWS section which should be updated at least twice a week. This gives humans a reason to visit the site regularly and also trains search engines to crawl the page frequently looking for expected changes.

The News section on the homepage should be updated at least twice a week.

NEWS section style rules

Posted NEWS items can be one paragraph only. The length of a NEWS item should be no more than 4 lines (5 lines is the absolute max). For longer posts use Info Links.

Info Links are set in the Link panel and the option is available when you go to set your link. When a a visitor to your website clicks on an Info Link it opens a pop-up window displaying the content you added to the Info Link.

Info Links can be edited by highlighting the link text and returning to the Link panel

When in the EDITOR panel you can test your Info Links by clicking the Preview button.

All headings, paragraphs, and links, in the NEWS section, must use proper sentence style capitalization:

This is an example of sentence capitalization

Do not use title capitalization:

This is an Example of Title Capitalization

Do not use full capitalization:

THIS IS AN EXAMPLE OF FULL CAPITALIZATION

Setting links in the NEWS section

When adding links to the NEWS section try to use short but descriptive links. We do not want a bunch of Learn more and Read more type text populating the NEWS section, but rather descriptive links such as:

Webinar details and registration

Visit Benchmarking Help Centre

Mayors' Energy Challenge

Language Usage Rules